Yes. The same product can be used by both categories of users. We discussed with our customers the possibility of different names and different colours to distinquish these two markets but every woman we consulted with felt that not only did the name freedom apply to both, but they wished to be treated as women and not singled out for their physical attributes (at either end – extreme sports or mobility impaired). Equality and women were their key considerations.
Oxford Devices Ltd is an innovative company which developed and now supplies the award winning Whiz® products, the Whiz® freedom and the Whiz® Midstream. Our aim is to supply products which set a new standard in urology collection and effective medical testing. We are a respected choice for medical and leisure users, offering a superior user experience and excellent value for customers.
Oxford Devices' staff are complemented by a team of advisors and consultants with experience in management, marketing, sales, finance, patents, IT, engineering and branding.